KOMEHYO Auction has recently formed a business alliance with LePrix (URL: https://leprix.com/), a resale market platform in the United States. Through this partnership, items listed on KOMEHYO Auction will automatically be listed on LePrix as well.
As a result, bids from more than 500 overseas used brand goods businesses seeking "Used In Japan" products will be accepted from March 22, 2023 (Wednesday). In the future, we plan to increase the number of bids not only from domestic bidders but also from U.S. bidders, aiming to further expand the volume.
About "LePrix
LePrix is an online resale marketplace for brand-name merchandise. The average monthly listing value is approximately $80 million, and more than 500 members participate in the bidding process.
Background of Business Alliance
The domestic reuse market is estimated to grow to over 3.5 trillion yen by 2025. Against this backdrop, the BtoB auction market has moved online in response to the spread of the new coronavirus over the past few years.
This has made auctions easier to hold than in the past, but the number of entrants has increased, and the competitive environment has become more intense. This is largely due to the fact that it is easier to increase the number of participants and there is no need for a venue or operating staff.
On the other hand, few companies support bidding from overseas at as it is. KOMEHYO Auction has received many requests from overseas companies to participate in bidding for some time.
About the U.S. Reuse Market
It is said that there are approximately 25,000 businesses in the U.S. that handle pre-owned brands, and this market is expected to continue to grow in the future. In addition, there is a growing need for "Used In Japan" reused products from Japan, which are in good condition and can be trusted in terms of authenticity.
Vintage brand bags from the 1980s and 1990s are particularly popular. And since the center of consumption of brand-name goods at that time was Japan, which was in the midst of a brand boom, it is said that there are many vintage items lying dormant in Japan. In fact, KOMEHYO has seen an increase in the purchase of vintage items after hearing the impact of the recent price hikes and soaring market prices.
First Step in Cross-border Sales with KOMEHYO Auction
Through this partnership with LePrix, we will help bring "Used In Japan" products from the Japanese reuse market to the U.S., where there is a great need for them.
If you sell your products to us, you will be able to promote your products to more than 500 overseas buyers. If you are considering overseas sales channels, we hope you will consider KOMEHYO Auctions.
If you wish to participate in our auctions, please request information materials from this website or click the New Registration button to complete the enrollment process. If you have any questions, please call us at 0120-252-226 or contact us through our contact form.
We look forward to your membership.